RUNNING FOR COVER
The London Marathon Family Fun Day
A Cape Calm Signature Experience — Delivered Successfully in Central London
Running For Cover was a bespoke post-marathon celebration designed for runners, families, colleagues, and charity supporters. This joyful Family Fun Day blended fundraising, hospitality, and community-building into one uplifting experience — and set the tone for the kind of purposeful events Cape Calm is known for.
About the Event
Running For Cover took place in central London, offering a safe, welcoming space for marathon participants to reunite with loved ones and continue the celebration long after crossing the finish line.
The event brought together:
Runners and their families
Corporate teams
Local charities
Young children and multi-generational families
Friends, supporters, and the wider community
It became a vibrant, inclusive gathering that highlighted the importance of connection, wellbeing, and giving back.
Event Purpose & Impact
Running For Cover was designed to:
Support chosen charity partners through accessible fundraising
Encourage participation events by making the experience more enjoyable
Promote physical and mental wellbeing
Provide a community space for celebration and rest
Offer flexible brand activation options for corporate partners
This event helped organisations achieve meaningful CSR goals by aligning with causes close to their hearts.
What Cape Calm Delivered
As the full event producer, Cape Calm managed every detail — from concept to completion.
Our delivery included:
Complete event design and planning
Coordination of suppliers, vendors, and entertainment
Venue management in central London
A family-friendly, all-ages environment
Fundraising strategy and charity support
On-the-day staffing, volunteers, and logistics
Branding opportunities for partners
Who Attended
Running For Cover attracted a diverse demographic, including:
Marathon runners
Young families
Fitness communities
Food lovers
Local artists and creatives
Professionals and corporate teams
Charities and nonprofit partners
Running is naturally inclusive, requiring little financial investment, which created a warm and diverse environment for everyone involved.
Scale & Capacity
The venue supported up to 500 guests, with opportunities for branded zones, family areas, and community activities.
This scale demonstrated how flexible Cape Calm events can be — adaptable for private groups, large organisations, or multi-venue activations.
Create an Event Like This
Running For Cover is just one example of what Cape Calm can design and deliver.
If you’re inspired to host your own event — whether a fundraising day, corporate celebration, community gathering or sports-based experience — we’d love to help.
Cape Calm can support you with:
Event concept creation
Logistics & operations
Community engagement
Fundraising support
Supplier management
Volunteers & staffing
Impact reporting
CSR integration
Partner With Us
If you’d like to:
Sponsor a future Cape Calm signature event
Bring your own concept to life
Support your local community
Create meaningful experiences for employees or clients
We’re here to help.