SUPER TEAM CHALLENGE

A Corporate Wellbeing & Team-Building Experience at Super League Triathlon

Group of five young people celebrating after a race, wearing black t-shirts with 'AM SUPPER LEAGUE' printed on them, in an urban outdoor setting with tall buildings and a large digital screen background.

The Super Team Challenge is a high-energy, high-impact team race experience developed by Super League Triathlon and delivered as a corporate and community participation event.
Designed for businesses, clubs, and groups, this challenge puts participants right in the heart of the action, racing on the same course as the professionals — and then celebrating together in hospitality as they watch the elite competition unfold.

Cape Calm worked with partners and clients to create a turnkey participation and hospitality experience that motivated teams, strengthened workplace culture, and encouraged people to get fitter, faster, and more connected.

Female athlete running during a triathlon race in an urban setting with buildings and spectators in the background.

About the Event

Taking place in central London, the Super Team Challenge offered organisations a unique opportunity to enter their own race team and experience a world-class sporting event from the inside.

Teams competed in a thrilling relay-format race before enjoying VIP hospitality during the Pro Race.
Whether entered as a company wellbeing initiative, a reward experience, or simply a fun challenge with friends, the event delivered excitement, pride, and a sense of collective achievement.

What the Experience Included

We coordinated a comprehensive race-day experience built around participation, connection, and celebration.

Package Features:

  • Your Race Team: 9 participants (3 swimmers, 3 cyclists, 3 runners)

  • Food & Drink: Pre-race snacks & energy drinks

  • Hospitality: VIP hospitality during the Pro Race

  • Branding: Team or company logo on event display boards

  • Photo-Ops: Professional commemorative team photo

  • Memento: Race-day T-shirt & medal for all participants

  • Add-Ons Available (POA):

    • Branded kit

    • Custom training plans

    • Accommodation packages

    • Bespoke activation enhancements

Multiple gold medals with blue ribbons arranged on a dark surface, likely for an awards ceremony or competition.
A border-themed triathlon event with people celebrating and congratulating each other, with a large digital screen displaying 'Super League Triathlon London' and a crowd gathered around.

Key Benefits for Organisations

The Super Team Challenge proved to be a powerful platform for companies and clubs seeking to invest in health, engagement and culture:

  • Boost Company Wellness
    Promotes active participation and healthier habits across teams.

  • Unique Networking
    Connects participants with other organisations and new audiences.

  • Global Appeal
    Part of a worldwide Super League Triathlon series, attracting a broad demographic.

  • Inclusive & Family-Friendly
    Ideal for groups with mixed fitness levels and for supporters attending.

  • Watch the Pros Up Close
    Participants enjoy hospitality while elite international athletes race just metres away.

Impact & Outcomes

The Super Team Challenge delivered:

  • Improved team morale and togetherness

  • Increased physical activity and training engagement

  • A memorable company experience beyond the traditional corporate away-day

  • Brand visibility through race-day exposure

  • A shared achievement participants were proud to celebrate together

This event highlighted how sport can unify people, build confidence, and create purpose-driven stories within organisations.

A group of athletes celebrating with medals and a trophy at a triathlon event, standing on a stage with a large digital screen and city buildings in the background.
A woman in a black compression suit and teal swim cap smiling and making goggles with her hands at an outdoor sporting event, with banners and other people in the background.

Create an Event Like This

The Super Team Challenge is one example of the dynamic, high-energy experiences Cape Calm can bring to life. If you’re inspired to create your own team-based challenge — whether for employee engagement, brand activation, fundraising or community building — we’d love to help you get started.

Cape Calm can support you with:

  • Bespoke race formats & concept design

  • Logistics, safety planning & operations

  • Corporate engagement & team-building strategy

  • Brand visibility opportunities and sponsorship integration

  • Supplier and venue management

  • Volunteer coordination & on-the-day staffing

  • Post-event reporting & impact insights

  • CSR alignment and wellbeing programme support

Whatever your goal — to motivate your workforce, connect with new audiences, or create a standout moment for your community — we work with you to design an event that is meaningful, memorable and rooted in Profit For Good.

Plan Your Event With Us

Partner With Us

If you’d like to:

  • Sponsor a future Cape Calm signature event

  • Bring your own concept to life

  • Support your local community

  • Create meaningful experiences for employees or clients

We’re here to help.

Contact CAPE Calm